A podcast intro script should say the show name, who it is for and what this episode gives them in 15 to 30 seconds, which is about 38 to 75 words. Below are 18 copy-ready intro and outro templates, plus 4 sponsor and AI voice disclosure lines. Type your show details once, check the live word count, and copy the one that fits.
Key Takeaways
- Length: a short intro fits in 15 seconds (about 38 words at 150 words per minute) and a full intro in 30 seconds (about 75 words).
- Every intro answers three questions: what is this show, who is it for, and what will I get today.
- The outro does one job: ask for one action, such as subscribing, reviewing or visiting your site, then say goodbye.
- Write for the ear: short sentences, spoken words, and the show name said at least once.
- Say sponsors and AI voices out loud: the FTC expects a spoken disclosure for a spoken endorsement, and Apple Podcasts asks shows with AI voices to disclose it in each episode.
- Export tip: Apple Podcasts asks for about -16 LKFS (±1 dB) with true peak at or below -1 dBFS, so master the finished episode, not the intro alone.
Personalise all 22 podcast scripts at once
- Type your show details in the boxes below. Nothing is sent or saved.
- Open an intro or outro in the "Intro and outro scripts" section. Your details are already inside every template.
- Check the live count next to each title, press Copy and paste it into Kveeky.
Intro and outro scripts
Choose a set. Each label shows the live word count and the spoken length at 150 words per minute, and turns red if a script runs over its slot.
Short podcast intro templates
Use a short intro when listeners return often. It names the show, says the promise and gets out of the way.
1. Quick and clean 19 words · ≈ 8 s of 15 s
2. Interview show 21 words · ≈ 8 s of 15 s
3. Solo and educational 26 words · ≈ 10 s of 15 s
4. News or daily briefing 26 words · ≈ 10 s of 15 s
5. Casual and funny 29 words · ≈ 12 s of 15 s
6. Cold open, then title 14 words · ≈ 6 s of 15 s
Full podcast intro templates
Use a full intro for a new show, a season opener or a format that needs a little setup. Keep it under 30 seconds.
7. First-time listener welcome 40 words · ≈ 16 s of 30 s
8. Interview with guest setup 38 words · ≈ 15 s of 30 s
9. Storytelling 31 words · ≈ 12 s of 30 s
10. Business and B2B 38 words · ≈ 15 s of 30 s
11. Two co-hosts 39 words · ≈ 16 s of 30 s
12. Trailer or season opener 41 words · ≈ 16 s of 30 s
Podcast outro templates
An outro does one job. Ask for one action, say where to go, and sign off.
13. Subscribe 33 words · ≈ 13 s of 20 s
14. Ask for a review 35 words · ≈ 14 s of 20 s
15. Tease the next episode 23 words · ≈ 9 s of 20 s
16. Thank the guest and point to notes 29 words · ≈ 12 s of 20 s
17. Newsletter or community 23 words · ≈ 9 s of 20 s
18. Ten-second sign-off 9 words · ≈ 4 s of 10 s
Sponsor reads and AI voice disclosure lines
Say a sponsor tie before the read, in the same voice and at the same pace as the rest of the episode.
19. Sponsor mention in the intro 25 words · ≈ 10 s of 15 s
20. Mid-roll sponsor read 57 words · ≈ 23 s of 30 s
21. AI voice disclosure, spoken 21 words · ≈ 8 s of 10 s
22. AI voice disclosure, show notes for the episode description, not read aloud
The mid-roll read asks for an honest reason. Only say you use or like a product if it’s true. For other platforms’ AI labels, use our AI voice disclosure generator.
Script ready? Paste it into Kveeky, pick a voice, set the speed so it lands on 15 or 30 seconds, and download an MP3 you can drop into your editor.
Voice your intro freeHow do you write a podcast intro in four parts?
Every template above uses the same four parts. Use them to write your own.
- Name the show. Say the show name early, and once more near the end if the intro is long.
- Say who it is for. One short phrase about the topic or the listener, such as "for people who run small shops".
- Make one promise. What will the listener get today? Keep it specific and true.
- Add one next step, then start. A website, a release day, or nothing at all. Then hand over to the episode.
Write for the ear. Use short sentences, read the script aloud, and cut any line you stumble on. Our guide to pauses, emphasis and pacing shows how to make a short read sound relaxed rather than rushed.
Keep the same structure every week and change only the promise. For a stronger start, open with a one-line hook about today’s episode before the theme music, as in the cold open template.
Intro vs outro: what goes where
| Part | Intro | Outro |
|---|---|---|
| Main job | Keep new listeners past the first minute | Turn a listener into a follower |
| Suggested length | 15 to 30 seconds of speech | Up to 20 seconds of speech |
| Must include | Show name, host, who it is for, one promise | Thank-you, one call to action, sign-off |
| Sponsor tie | Say it before or at the start of the read | Thank the sponsor if they’re named |
| AI voice used? | A short spoken disclosure line works here | Repeat it in the show notes |
Suggested lengths are our editorial guidance, not a platform rule.
Does your intro fit? Paste it and check the length
Paste your edited intro or outro. The counter shows the live word count and the spoken length. Set the target to 15 or 30 seconds to see your word budget.
For longer scripts, use the full words to minutes calculator.
| Slot | Words at 130 wpm | Words at 150 wpm | Words at 170 wpm |
|---|---|---|---|
| 10 seconds | About 22 words | About 25 words | About 28 words |
| 15 seconds | About 33 words | About 38 words | About 43 words |
| 20 seconds | About 43 words | About 50 words | About 57 words |
| 30 seconds | About 65 words | About 75 words | About 85 words |
The 150 words per minute column uses the average rate for US English speakers from the National Center for Voice and Speech. The other columns apply the same sum to slower and faster reads.
When to disclose sponsors and AI voices
| Market or platform | What the source says | What to put in your script |
|---|---|---|
| US (FTC) | If an endorsement is made out loud, the disclosure should also be made out loud. | Say “sponsored by” or “paid for by” in the audio, not only in the show notes. |
| UK (CAP Code 2.1) | Marketing communications must be obviously identifiable as such. | Make it clear a sponsor read is an ad before it starts. |
| Apple Podcasts (guideline 1.11) | Shows using synthetic voices or AI-generated hosts must prominently disclose it in the content and metadata of each episode and show. | Use the spoken and show-notes disclosure lines above. |
| Apple Podcasts (guideline 1.7) | Creators must only include content they have the rights to use. | Use licensed theme music and stings. |
This is general information, not legal advice.
Before you publish: podcast intro and outro checklist
| Check | Why it matters |
|---|---|
| Show name said clearly | New listeners need it, and a clear name is easier to search for |
| Under 30 seconds | A short intro gets listeners to the episode quicker |
| Hook comes before the theme music | Listeners hear why this episode matters first |
| One promise, one action | Two asks in an outro split attention |
| Website said as you would say it | ”smallbusinesshour dot com” is easier to hear than a long address |
| Music does not cover the voice | Duck the music under the words |
| Finished episode measured for loudness | Apple Podcasts asks for about -16 LKFS (±1 dB); see the loudness chart |
| Sponsor tie said out loud | The FTC expects a spoken disclosure for a spoken endorsement |
| AI voice labelled where required | Apple Podcasts asks for it in content and metadata; check other platforms with the AI voice disclosure generator |
| Music licensed for podcast use | Apple asks creators to use only content they have the rights to |
| Paid plan for a sponsored or business show | Paid Kveeky plans include commercial usage rights |
How Kveeky helps you produce a podcast intro
Kveeky gives your show a consistent voice for the intro and outro, so you can change a release day or a call to action without booking a studio.
Voice your podcast intro free
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See more podcast use cases on our AI voiceover for podcasts page. New to podcasting? Read how to start a podcast with AI voices, or write the rest of the episode with our AI voiceover script guide.
Frequently asked questions
How long should a podcast intro be?
Between 15 and 30 seconds suits most shows, which is about 38 to 75 words at 150 words per minute. That is a common-sense guide rather than a platform rule, so test what keeps your own listeners.
What should I say in a podcast intro?
Say the show name, who the show is for, and what this episode gives the listener. Add your host name and, if it helps, your release day.
What should I say at the end of a podcast?
Thank the listener, ask for one action such as following the show, leaving a review or visiting your website, and sign off. Keep it under 20 seconds.
Can I use an AI voice for my podcast intro?
Yes. Write the script, choose a voice and download the audio. Apple Podcasts asks shows that use synthetic voices to disclose it in each episode’s content and metadata. For other platforms, use our AI voice disclosure generator to check the wording.
Do I have to say a podcast episode is sponsored?
In the US, the FTC says a spoken endorsement should have a spoken disclosure. In the UK, the CAP Code requires ads to be obviously identifiable. Say the sponsor tie in the audio before the read.
How many words is a 30-second podcast intro?
About 75 words at the average US speaking rate of 150 words per minute. Leave room for pauses and music, so 60 to 70 words is a safer target.
Sources
- Average speaking rate of about 150 words per minute: National Center for Voice and Speech, “Voice Qualities”, retrieved 16 October 2026.
- Podcast loudness, true peak, formats and bitrates: Apple Podcasts for Creators, “Audio requirements”, retrieved 16 October 2026.
- Synthetic voice disclosure (guideline 1.11) and rights to content (guideline 1.7): Apple Podcasts for Creators, “Apple Podcasts content and subscription guidelines”, retrieved 16 October 2026.
- Spoken disclosure for spoken endorsements: FTC, “FTC’s Endorsement Guides: What People Are Asking”, retrieved 16 October 2026.
- UK rule that marketing must be obviously identifiable: ASA, CAP Code section 2, “Recognition of marketing communications”, retrieved 16 October 2026.
- Kveeky formats, plans and rights: Kveeky pricing, retrieved 16 October 2026.